スーパーのBGMがゆっくりだと、売り上げが増えた？ 店内の音楽にひそむ心理作戦

Q1. What is the passage mainly about?

1. AHow music in stores can affect shoppers
2. BHow to play the piano
3. CWhy French wine is popular
4. DHow to shop quickly

店内の音楽が買い物客の行動に影響するという話なので A。

Q2. What happened when slow music was played?

1. AShoppers left the store.
2. BShoppers walked faster.
3. CSales went down.
4. DShoppers walked more slowly.

With slow music, shoppers walked more slowly. とあるので D。

Q3. In this passage, "notice" means ...

1. Ato forget
2. Bto become aware of
3. Cto buy
4. Dto sing

notice は「気づく」。become aware of が最も近いので B。

Q1. What did Milliman measure in his study?

1. AHow loud the music was
2. BHow quickly shoppers moved and how much the store sold
3. CHow many songs shoppers knew
4. DHow long shoppers waited at the checkout

he measured how quickly shoppers moved and how much the store sold とあるので B。

Q2. What happened in the 1997 wine study?

1. AGerman music sold more French wine.
2. BMusic had no effect on wine sales.
3. CThe national music matched the wine that sold better.
4. DShoppers stopped buying wine.

フランスの音楽でフランスワイン、ドイツの音楽でドイツワインがよく売れたので、音楽の国とワインの国が一致した C。

Q3. Why might slow music increase sales?

1. ABecause people have more time to notice products as they walk slowly
2. BBecause slow music makes products cheaper
3. CBecause shoppers dance in the store
4. DBecause fast music is too loud

Slower walking may give people more time to notice products on the shelves. とあるので A。

Q1. How do researchers explain the results of the wine study?

1. AThe music made wine cheaper.
2. BThe music activated ideas linked to each country.
3. CCustomers chose wine they already knew.
4. DStore staff recommended certain wines.

Researchers interpret this as priming, in which the music activated ideas associated with each country. とあるので B。

Q2. What is mentioned as a weakness of these early studies?

1. AThey used no music at all.
2. BThey involved only restaurant customers.
3. CEach was conducted in a single location, and other factors could affect sales.
4. DThey were never published.

Each of these studies, however, took place in a single location, and sales can also depend on the day of the week or the number of customers とあるので C。

Q3. What does the passage suggest about the overall effect of background music?

1. AIt always doubles sales.
2. BIt has no measurable effect.
3. CIt works only with French music.
4. DIt has small to medium effects that depend on the situation.

Meta-analyses put the effect of background music in the small-to-medium range. How big it is depends on the tempo, the volume and whether listeners like the music. とあるので D。